|Title (original language)||La naissance|
|Campaign||The Smooth Talkers|
|Date of First Broadcast/Publication|
|Business Sector||Drugstores, Specialty Stores|
|Tagline||Sell quickly, buy better|
|Tagline (original language)||Vendez-vite. Achetez-mieux|
|Story||The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores.|
|Problem||The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects.|
|Creative Director||Daniel Perez|
|Media Agency||Mediaplus France|
|Chief Creative Supervisor||Dimitri Guerassimov|
|Chief Creative Supervisor||Fabien Teichner|
|Chief Creative Officer||Hervé Poupon|
|Account Executive||Stéphane Perrot|
|Account Executive||Juliette Polaillon|
|Account Executive||Julie Raynaud|
|Account Manager||Bruno Bee|
|Account Manager||Ronan Pensec|
|Account Manager||Naolie Boudouka|
|Art Director||Astrid Pinon|
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