Juliette Polaillon
Account Executive at Serviceplan France
Courbevoie, France
TitleThe Childbirth
Title (original language)La naissance
Agency
Campaign The Smooth Talkers
Advertiser Cash Converters
Brand Cash Converters
Date of First Broadcast/Publication
Business Sector Drugstores, Specialty Stores
Tagline Sell quickly, buy better
Tagline (original language) Vendez-vite. Achetez-mieux
Story The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores.
Problem The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects.
Media Type Television
Length
Creative Director
Media Agency
Chief Creative Supervisor
Chief Creative Supervisor
Chief Creative Officer
Director
Account Executive
Account Executive
Account Executive
Account Manager
Account Manager
Account Manager
Art Director
Copywriter
Copywriter

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