| Title | The Childbirth |
| Title (original language) | La naissance |
| Agency | Serviceplan Group France |
| Campaign | The Smooth Talkers |
| Advertiser | Cash Converters |
| Brand | Cash Converters |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Drugstores, Specialty Stores |
| Tagline | Sell quickly, buy better |
| Tagline (original language) | Vendez-vite. Achetez-mieux |
| Story | The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores. |
| Problem | The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects. |
| Media Type | Television |
| Length | |
| Creative Director | Daniel Perez |
| Media Agency | Mediaplus France |
| Chief Creative Supervisor | Dimitri Guerassimov |
| Chief Creative Supervisor | Fabien Teichner |
| Chief Creative Officer | Hervé Poupon |
| Director | Daniel Perez |
| Account Executive | Stéphane Perrot |
| Account Executive | Juliette Polaillon |
| Account Executive | Julie Raynaud |
| Account Manager | Bruno Bee |
| Account Manager | Ronan Pensec |
| Account Manager | Naolie Boudouka |
| Art Director | Astrid Pinon |
| Copywriter | Benjamin Coché |
| Copywriter | Chloe Rosiaux |
More Work
SEE ALLSiamese Twins
- BRAND:
- Cash Converters
- AGENCY:
- Serviceplan Group France