Ronan Pensec
Account Manager at Serviceplan Group France
Paris, France
TitleSiamese Twins
Agency
Campaign The Smooth Talkers
Advertiser Cash Converters
Brand Cash Converters
Date of First Broadcast/Publication 2018 / 4
Business Sector Drugstores, Specialty Stores
Tagline Sell quickly, buy better
Tagline (original language) Vendez-vite. Achetez-mieux
Problem The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects
Media Type Television
Length
Creative Director
Media Agency Mediaplus France
Chief Creative Supervisor
Chief Creative Supervisor
Chief Creative Officer
Director
Account Executive
Account Executive
Account Executive
Account Manager
Account Manager
Account Manager
Art Director
Copywriter
Copywriter

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