CRIO Hospital - "Mama Dance "

Bravo/BBG

Bravo/BBG Fortaleza, Brazil

2554

Title	Mama Dance
Agency	Bravo/BBG
Campaign	Mama Dance
Advertiser	CRIO Hospital
Brand	CRIO Hospital
Date of First Broadcast/Publication	2017 / 10
Business Sector	Public Safety, Health & Hygiene
Story	Breast cancer is the first leading cause of death by cancer among women around the world, with about 522 thousand deaths estimated each year. This corresponds to 22% of new cases each year (www.inca.gov.br). It’s not news that music is used to transmit messages, information and learning. However, in this occasion, its spreading potential has been useful in order to embrace a noble cause: breast cancer prevention, motivated by Pink October. We took advantage of the mania of channels that show choreographies of current hit songs to also achieve our own. We are talking about Mama Dance, a spontaneous way that we found to alert about a serious subject. We did this in order to show that self-exam is so simple that one can do it even by dancing.
Media Type	Case Study
Length	107 seconds
Content Director	Thiago Cruz
Creative Director	Tavinho Carvalho
Chief Executive Officer (CEO)	Caio Belo
Copywriter	Michel Barba
Art Director	Camilla Leite
Video Production Company	Black Box
Video Production Company	Ossimar
Audio Post Production	Sérgio medeiros
Audio Post Production	Mamute Trilha Sonora