Dai Roberts

Dai Roberts

Creative Group Head at HeyHuman
United Kingdom

About me

My day-to-day as an Art Director is to generate great ideas and oversee their production. My role as Creative Group Head means I’m also responsible for leading and overseeing the creative digital and social output of our agency.

I didn’t exactly take the direct approach to becoming a creative. With a degree that mixed both creative thinking and design discipline, I brought a varied skill set and a diverse knowledge base out of university that I was eager to build upon.

I spent my first years in the industry as a designer and even a developer for a while, where I was able to develop outside of the traditional creative scope to become a more rounded Digital Creative who not only sees the potential in digital advertising, but also has the ability to craft great digital ideas.

Since then, my time moving from digital to integrated agencies has ensured I’ve continued to develop in many more areas, ranging from video to OOH campaigns. It’s also allowed me to do what makes me happiest – telling larger, more engaging stories and making great content that lives across multiple forms of media. Other things that make me happy include eating, music, watching rugby or talking about Batman.

Positions

Creative Group Head
London, United Kingdom
January 2013 - Present (5 years 6 months)
Working in a creative team responsible for generating a wide range of integrated conceptual work as well as overseeing the agency's digital and social creative output. Notable clients include Sony Xperia, Dove, PG Tips, Pot Noodle, Cornetto, Lucozade, Addlestone's, Ye Olde English, Shepton Mallet Cider Mill, Guinness Africa amongst others.
Conceptual Art Director
Doco
United Kingdom
July 2011 - January 2013 (1 year 6 months)
Creative Art Director responsible for creative concepts and seeing them through to reality. Working with a number of clients including Tesco, Unilever, P&G, Disney & NBC Universal.
Digital Designer
London, United Kingdom
February 2009 - July 2011 (2 years 5 months)
I worked on many major entertainment, food, mobile and Technology briefs before quickly progressing into a role where I was much more responsible for leading projects as well as add to the digital team's creative output. Clients in my time there included Sony Playstation, Sony Pictures, Paramount, Fox, Lionsgate, Xbox, Nestle, Rowntree's, Subway, HTC, Nokia, Codemasters and Microsoft.
Web Designer / Developer
Freelance
United Kingdom
April 2008 - December 2008 (8 months)
Part-time Flash Designer/Developer. Working across design and dev, I was the person responsible for bringing digital into a small design company looking to move into the web after a history of print production.
Web Designer / Developer
Formula13
United Kingdom
August 2007 - March 2008 (7 months)
In-house designer tasked with tackling all design for events, promotions and parties as well as creating an online presence for both the agency and it's sister companies; Crown Music Management, Paul Stacey Management and Irresistible Talent.

Education

BA (Hons)

2004 - 2007 (3 years)

AVCE

2002 - 2004 (2 years)

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