My day-to-day as an Art Director is to generate great ideas and oversee their production. My role as Creative Group Head means I’m also responsible for leading and overseeing the creative digital and social output of our agency.
I didn’t exactly take the direct approach to becoming a creative. With a degree that mixed both creative thinking and design discipline, I brought a varied skill set and a diverse knowledge base out of university that I was eager to build upon.
I spent my first years in the industry as a designer and even a developer for a while, where I was able to develop outside of the traditional creative scope to become a more rounded Digital Creative who not only sees the potential in digital advertising, but also has the ability to craft great digital ideas.
Since then, my time moving from digital to integrated agencies has ensured I’ve continued to develop in many more areas, ranging from video to OOH campaigns. It’s also allowed me to do what makes me happiest – telling larger, more engaging stories and making great content that lives across multiple forms of media. Other things that make me happy include eating, music, watching rugby or talking about Batman.