Akari Kubota
Production Manager at Adk Asatsu DK
Tokyo, Japan
TitleA Car(d) Life Story
Agency
Campaign A CAR(D) LIFE STORY
Advertiser Toyota Bank
Brand TS CUBIC CARD
Date of First Broadcast/Publication 2017 / 12
Business Sector Banking, Finance, Law & Insurance
Philosophy Tiny But Precisive Miniatures Bring A Heart-warming Family Life Story. A Car(D) Life Story Is The Movie That Was Made To Show What The Brand Offers Exactly To Customers. The Movie Starts With The Scene That A Baby Comes To A Young Couple. He Grows Up And Expands His Horizons Through A Life-changing Experience And Finally He Has His New Family. In Each Scene, 1/150 Size Small Cars Such As Toyota Prius, Rav4 And 86 Appear And Support Their Life. In The Final Scene, The Background Of The Story Is Revealed That Each Scene Was Played Physically On The Credit Cards, In Order To Convey The Brand Message; “supporting The Stages Of Your Car Life”. It’s The Message From Credit Card Brand “ts Cubic Card” That Offers A Variety Of Service To Car Owners.English Context Explanation : Toyota Finance’s Credit Card Brand “ts Cubic Card” Does Not Occupy The Majority In The Market But Have Specific Features That Offer Unique Benefits To Car Owners. To Send This Message To Target As A Branded Content, A Short And Tiny Story Was Born. 
Media Type Television
Length
Creative Director
Copywriter
Art Director
Account Executive
Account Executive
Film Planner
Agency Producer
Film Production Company
Director
Cinematographer
Gaffer
Film Producer
Film Producer
Production Manager
Production Manager
Production Manager
Production Designer
Casting
Post-production Company
Special Effects Company
Editor
Editor
Mixer
Diorama Artist
Specialized Equipment
Sound Production Company
Music Producer

Trending

Create a free Talent profile and become a member of AdForum

Get Started