Amy Hollier
Executive Creative Director at BWM isobar
Sydney, Australia
TitleDisappearing Persons
Agency
Campaign Disappearing Persons
Advertiser Queensland Police
Brand Queensland Police
PostedApril 2018
Business Sector Government & Other Authorities
Philosophy The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state.
Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found. 
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Director
Associate Executive Creative Director
Creative Director
Copywriter
Art Director
Account Manager
Account Executive
Communications Planning Executive
Digital Planner
Agency Producer
Film Production Company
Director

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