Hiroshi Koike
Creative Director at Dentsu Inc.
Tokyo, Japan
TitleArt Book
Agency
Campaign Journey Around Heartland
Advertiser Kirin Brewery Company, Ltd.
Brand Heartland Beer
Date of First Broadcast/Publication 2017
Business Sector Beers, Ciders, Lagers
Story Background Overview : Heartland Is The Precursor To Japanese Craft Beer, Which Values Places And Situations To Drink Beer; We Call “my Place” As Its Brand Concept. Here, We Created An Art Book “journey Around Heartland” Recorded “beer Trip” As 111 Illustrations Painted By 7 Illustrators Who Love Heartland Beer By Each Category “entrance, People, Sight, Chair, Light, Tableware, Food” To Let People Experience Their Own “my Place”. 
Media Type Print
Executive Creative Director
Creative Director
Copywriter
Art Director
Art Director
Web Director
Account Director
Print Production Company
Designer
Designer
Designer

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