| Title | Is Japan Cool? (The Tangible Manner) |
| Agency | Enjin Inc. |
| Campaign | Is Japan Cool? |
| Advertiser | All Nippon Airways Co., Ltd |
| Brand | Ana |
| Date of First Broadcast/Publication | 2017 / 8 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Philosophy | DOU is the way of life that comes close to reaching the essence of existence in pursuit of one’s own field. The ultimate goal of Japanese martial arts (budo) such as judo, kyudo, kendo, karatedo, iaido, etc. is not only to acquire the techniques (waza) of these martial skills, but also adhere to the way of life that constantly trains the body and the spirit in building character. The ultimate purpose of Japanese traditional performing/fine arts (geido) such as shodo, nihon-buyo, sado, noh (nogaku), etc. is not simply to acquire the kata (forms), actions, and manners of these artistic skills, but also bring devotion to ceaseless pursuit of perfect beauty without end. This time, we at ANA focus on introducing the ways of Japanese traditional martial arts and performing/fine arts — legacies accumulated over long eras and inherited by many artists from ancient times to the present.We want to help pass along these intangible cultural assets to new generations in a “tangible” manner. |
| Media Type | Television |
| Length | |
| Creative Director | Shiro Nomura |
| Creative Director | Takayuki Nagai |
| Copywriter | Shiro Nomura |
| Art Director | Takayuki Nagai |
| Art Director | Ryota Mishima |
| Designer | Ryota Mishima |
| Communication Designer | Taro Saito |
| Film Production Company | Robot Communications Inc., Tokyo |
| Film Producer | Yusuke Ando |
| Film Producer | Haruhisa Shinzaki |
| 4dviews Producer | Tadayuki Suzuki |
| 4dviews Producer | Takayuki Ochiai |
| 4dviews Producer | Ayana Komata |
| 4dviews Producer | Yuri Naito |
| 4dviews Producer | Fumiaki Kudo |
| CG COORDINATOR | Yoshinori Tamura |
| Editor | Susumu Uchino |
| Editor | Eiji Tahira |
| Post-production Company | Birdman Inc., Tokyo |
| Cameraman Cg Designer | Sho Kakazu |
| Cameraman Cg Designer | Yuta Yamada |
| Cg Designer | Robert Sundelin |
| Front-end Engineer | Yosuke Fujimoto |
| Back End Engineer | Masanori Nagamura |
| Special Effects Company | Birdman Inc., Tokyo |
| Technical Director | Takanori Kawai |
| Project Manager | Iku Ando |
| Sound Production Company | Audioforce, Tokyo |
| Music Composer | Schallbauer |
| Music Producer | Thomas Suess |
| Music Producer | Erik Reiff |