| Title | Nothing Like Handmade |
| Agency | CHOOJAI&FRIENDS |
| Campaign | Nothing Like Handmade |
| Advertiser | B2S |
| Brand | B2S |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Retail, Distribution & Restaurants |
| Philosophy | hese days lots of people have changed from working by hand with traditional stationery to utilising computer programs and digital devices. This caused a decreased amount of sales for B2S stationery shop leading Choojai and Friends Thailand to the challenge of calling back and increasing their sales. They presented the power and spirit of handmade which cannot be replaced by digital devices to inspire people to bring back their own ability of creating work by hand once again. As a result, they made a tutorial which looked similar to digital programs and replaced all digital tools by B2S actual stationery. Then, they showed an artist using those stationeries instead of digital functions to create works that normally must be done by a computer program. The presentation ends with the surprising reveal that every part of this displayed program since the beginning is made by hand, not by computer graphics at all. The online clip received over 1,000,000 views, and has been shared more than 6,800 times in Thailand and earned an impression from graphic designers and people in the art industry. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Choojai And Friends |
| Creative Director | Komsan Wattanavanitchakorn |
| Art Director | Kornchanok Khuntiphuntukul |
| Account Manager | Rinrada Thirathanasombat |
| Agency Producer | Rinrada Thirathanasombat |
| Film Production Company | Huaglom Co.,ltd., Bangkok |
| Director | Yossiri Baisri |
| Cinematographer | Yossiri Baisri |
| Cinematographer | Sittikorn Boonmalert |
| Gaffer | Somchai Duangkaew |
| Executive Producer | Yossiri Baisri |
| Film Producer | Panphaka Baisri |
| Production Designer | Chaiyo Loeamornpagsin |
| Post-production Company | Huaglom Co.,ltd., Bangkok |
| Editor | Nanat Wattanakul |
| Editor | Sittikorn Boonmalert |
| Post Producer | Yossiri Baisri |
| Colorist | Yossiri Baisri |
| Flame Artist | Nanat Wattanakul |
| Flame Artist | Patdrarida Yamcharoen |
| Special Effects Company | Huaglom Co.,ltd., Bangkok |
| Sound Production Company | Huaglom Co.,ltd., Bangkok |
| Sound Designer | Peera Sukasak |
| Music Composer | Peera Sukasak |
| Music Arranger | Peera Sukasak |