| Title | The Gallery of Emerging Species |
| Agency | DDB Paris |
| Campaign | 100% Play-Doh |
| Advertiser | Hasbro |
| Brand | Play-Doh |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Toys & Games |
| Story | In the real world, one animal species disappears every 20 minutes. But at Play-Doh it's the other way around, as the modelling clay brand's online gallery of "emerging species" revealed. After marvelling over the Play-Doh creatures made by the professionals, visitors were encouraged to create their own new species and post them on Facebook. The year's most "hands on" digital project was also a great way of involving parents and children in the creative world of Play-Doh. |
| Philosophy | In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created "In the world of Play-Doh" campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like. Made entirely with modelling clay, the campaign was 100% in Play-Doh's DNA. |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Alexander Kalchev |
| Copywriter | Jean-François Bouchet |
| Art Director | Emmanuel Courteau |
| Art Director | Rémi Picard |
| Art Director | Natacha Olive de Cherisey |
| Clay Modeler | Natacha Olive de Cherisey |
| Clay Modeler | Emmanuel Courteau |
| Clay Modeler | Rémi Picard |
| Clay Modeler | Marion Dervaux |
| Digital Development | Merci Michel |
| Production | Eddy |
| Director | Emmanuel Courteau |
| Director | Uri Lotan |
| Animation Studio | Brunch Studio |
| Producer | Mélanie Parisi |
| Modeling | Ugo Froment |
| Modeling | Valentin Samuel |
| Surfacing | Ugo Froment |
| Surfacing | Jordan Lorcet |
| Rig | Sylvain Bonnet |
| Rig | Maxime Granger |
| Animation | Alice Dumoutier |
| Lighting | Mathieu Maurel |
| Compositing | Mathieu Maurel |
| Sound Studio | Cédric Boit |
| Sound Studio | Clement Reynaud |
| Sound Studio | Alexandre Vicart |
| Sound Studio | Marine Cremer |
| Music | Alexandre Vicart |