Tianyu Liu
Account Executive at Tencent
Shenzhen, China
TitleExperiment for the Smart
Agency
Campaign Experiment for the Smart
Advertiser Tencent
Brand Tencent
PostedApril 2018
Business Sector Others
Story English Synopsis : We Invited 20 Smart Individuals To Participate Which They All Received The Same Scam Message; No One Fell For The Fraud. But Others Lost A Great Deal Of Money. The Victims Were Mocked By The Smart For Their Ignorance And Greed. The Smarts Were Unaware That The Victims Were On The Scene. One Victim Is The Mother Of One Of The Smart. The Victim Remains Silent, Afraid To Be Discovered By Her Family. More Victims Showed Up From Behind The Scene, They Were All Family Members Of These Smart Ones. The Truth Is This 64% Who Remained Silent Was In Fear Of Mockery Not Only From The Public But Also Their Family.
English Context Explanation : In China, Watching Videos And Advertisement On Phone Screens Is One Of The Top Behaviors, And For That, Wechat Has Become An Important Channel. Wechat, A Instant Messaging App In China That Has 9 Hundred Millions Users, Covering Almost All Generations. At The Same Time, Our Advertisement Launched On Wechat Could Also Spread Efficiently Via The User’s Social Network, And Viewers Could Also Get Assess To Our Solution With A Simple Click.
Media Type Case Study
Length
Executive Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Computer Artist
Account Director
Account Director
Account Director
Account Manager
Account Manager Derek Song
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Strategic Planning Director
Strategic Planning Director
Strategic Planning Manager
Strategic Planning Manager
Agency Producer
Film Production Company
Director
Cinematographer
Cinematographer
Cinematographer
Cinematographer
Gaffer
Executive Producer
Film Producer
Production Designer
Post-production Company
Editor
Post Producer
Colorist
Flame Artist
Special Effects Company
Visual Effects
Visual Effects
Animator
Special Effects Producer
Special Effects Producer
Other Special Effects Credits
Sound Production Company
Sound Designer
Sound Studio Producer
Music Composer
Music Arranger

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