| Title | Finding Home |
| Agency | Grey Worldwide |
| Campaign | Finding Home |
| Advertiser | United Nations High Commissioner for Refugees |
| Brand | UNHCR |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | This is the story of Kathijah, a 16-year old Rohingya refugee forced to flee to Malaysia with her brother Ishak in order to find safety. She has no legal status, no support, no security. Just this phone. Now her fight for survival, is yours. A revolutionary new mobile experience, the Finding Home app creates a simulated OS that literally takes over your phone; - Receive and send voice and video calls - Reply to messages from new contacts - View the image gallery to uncover Kat’s past and find clues to help her There are some 150,000 refugees in Malaysia. The majority of refugees are from Myanmar, of whom 56,000 are ethnic Rohingya. Some 35,144 are children below the age of 18, and many experience the kind of story being told through Finding Home. The refugee story is often a deeply personal one, difficult to understand. Behind the statistics and the politics of any refugee crisis, are individual human beings with real stories of pain and fear, but also of hope and strength. Finding Home allows people to walk a mile in a refugee’s shoes in order to understand what they go through every day in order to find safety. Finding Home was constructed from a series of interviews with many refugee youths and adults in Malaysia to provide as real an insight as possible into the everyday challenges faced by refugees. |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Graham Drew |
| Copywriter | Michelle Chong |
| Art Director | Thang Heng Wei |
| Interactive Art Director | Ian Lai |
| Interactive Designer | Therces Pok |
| Developer | Kaigon Games |
| Account Director | Atlanta Chong |
| Agency Producer | Suzy Chong |
| Film Production Company | Grey Malaysia, Kuala Lumpur |
| Director | Ismed Mohammed |
| Special Effects Company | Kaigon Games, Kuala Lumpur |
| Visual Effects | Jeremey Ooi |
More Work
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- BRAND:
- Coway
- AGENCY:
- Grey Worldwide
1 Million Homes In Malaysia
- BRAND:
- Coway
- AGENCY:
- Grey Worldwide