Hakkyun Choi
Creative Director at Cheil Worldwide
Seoul, South Korea
Title3 Dimensional Unpacked 2
Agency
Campaign 3 Dimensional Unpacked
Advertiser Samsung
Brand Samsung Galaxy Note 8
PostedMay 2018
Business Sector Mobile Telephones & tablets
Story The Brief : To Effectively Deliver The Launch Of Galaxy Note8 To Global Media And Consumers, Building Anticipation For The New Product And Creating Post-event Buzz.
The Strategy : Samsung Galaxy Note8 Unpacked Selected A Venue That Could Embrace A New And Huge 3 Dimensional Screen. With Content Material That Can Effectively Visualize The Product Features Through Spatial And Illusional Effects Of The 3-sided Screens, Both Attendees At The Event And Millions Of Livestream Viewers Were Presented With An Immersive And Unforgettable Launching Event Experience.
The Execution/the Execution & Craft : Several Graphic Simulations Were Gone Through As The Actual Screens Are Constantly Being Tuned Until The Last Minute. As There Are Limitations To Visualize The 3d Content On A Computer, A Mini Stage - One-eighth The Size Of The Real Stage – Was Set Up For Precise Testing And Editing Purposes. For A Successful Launch Of A New Product, Any Distortions Of The Product Were Unaccepted; The Visuals Were Adjusted So That Product Images Can Be Perfectly Presented On The Three Sides. This Process Also Allowed The Team To Develop Content With Mystical Effects Such As The Product Floating
The Result : Samsung Galaxy Note8’s ‘3 Dimensional Unpacked’ Successfully Introduced The Revival Of The Note Series Through Its Grand Screen And Immersive Content. 1,700 Attendees At The Event Cultivated Numerous Pr Articles That Roused Viral Effects. This Project Reached Up To 47 Million Live Digital Viewers Worldwide. 
Media Type Case Study
Length
Executive Creative Director
Creative Director
Copywriter
Art Director
Art Director
Art Director
Art Director
Head Of Be Business Group
Head Of Be Business
Head Of Be Division
Head Of Be Division
Account Director
Account Manager
Account Manager
Account Executive
Strategic Planning Director
Strategic Planning Manager
Strategic Planning Manager
Strategic Planning Manager
Strategic Planner
Agency Producer
Film Production Company
Director
Post-production Company
Post-production Company
Post-production Company
Post-production Company
Other Post-production Credits Jaecheol Song
Other Post-production Credits
Other Post-production Credits
Other Post-production Credits
Other Post-production Credits
Other Post-production Credits
Other Post-production Credits

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