| Title | AI Therapy |
| Agency | Mother London |
| Campaign | AI Therapy |
| Advertiser | Ted |
| Brand | AI Bots |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Others |
| Philosophy | Ted, the learning platform famed for its Ted Talks, has released an original film uncovering what would happen if AI bots become human enough to experience mental health issues. Set in the year 2118, the film from Mother stars The Thick of It’s Rebecca Front and W1A’s Hugh Skinner as therapist and bot respectively. Front explains to camera how the “third generation” of AI bots have taken on human form and despite their immense successes, are experiencing the human plague of “privilege”. “They’ve grown up wealthy and educated, and without any real purpose they’ve gravitated towards fields like art and DJ-ing, and that’s just made them more miserable,” she explains. The film’s colouring captures the bright, futuristic silks worn by the cast and the stylish interiors of the therapist’s office. |
| Media Type | Television |
| Length | |
| VFX | Coffee & TV |
| Written By | James Ross-Edwards |
| Directed By | Emerald Fennell |
| Directed By | Chris Vernon |
| Cast | Judith - Rebecca Front |
| Cast | Archie - Hugh Skinner |
| Cast | Robot 1 - Monet Huie |
| Cast | Robot 2 - Jo Jo Pearson |
| Producer | Josh Hillman |
| Director Of Photography | Benjamin Kracun |
| Assistant Director | Emma Pounds |
| Production Design | Jessica Sutton |
| Hair & Makeup | Sally Miura |
| Wardrobe | Naomi Hodgkin |
| Casting | Ali Fearnley |
| Focus Puller | Paul Joseph Dain |
| Loader | Stephanie Kennedy |
| Gaffer | Richard Burnell |
| VFX Supervisor | Jon Trussler |
| Sound Operator | Will Morely |
| Production Assistant | Georgie Orpin |
| Art Assistant | Carlota Cabera |
| Playback Operator | Mickey Richards |
| DIT | Huw Caddy |
| Grip | Jack Jackson |
| Spark | Thomas Northam |
| Runner | Charlie Woods |
| Editor | Myles McAuliffe |
| Grade | Simona Cristea |
| Music | Jon Clarke |
| Sound | Jack Hallett |
| Design | Jon Gregory |
| Agency Producer | Yuki Yamakado |
| Assistant Agency Producer | Julia Fish |
| Strategist | Imogen Carter |
| Legal | Evan Graham |
| Legal | Rollo Price |
| Executive Producer | Mike Clear |
| Executive Producer | Matt Craigie Atherton |
| Executive Producer | Ana Balarin |
| Executive Producer | Hermeti Balarin |
| Special thanks to | Danielle Moudaber |
| Special thanks to | Panalux |
| Special thanks to | Movietech |
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