Savya Narang
Creative Team at Leo Burnett India
Mumbai, India
TitleKKR HAI TAIYAAR
Agency
Campaign #KKRHaiTaiyaar
Advertiser KKR
Brand KKR
Date of First Broadcast/Publication 2018 / 4
Business Sector Sports Teams, Sports Events
Philosophy Created by the DDB Mudra Group,Indian cricket team, KKR’s latest anthem #KKRHaiTaiyaar (KKR is ready) shows the city and its die-hard fans gearing up for the 2018 IPL season.

Featuring Bollywood celebrity and team owner- Shahrukh Khan, the anthem has been crafted to give KKR and its fan-base a distinct, symbolic action in the form of a “fist pump”, which has the potential to become a ritual during every KKR match.

The lyrics give the team’s decade-long war cry - ‘Karbo, lorbo, jeet bo’ a new spin, resulting in an anthem that fans - both old and new, can connect with.
The anthem boldly challenges KKR’s opponents to watch out as the team sets out to destroy every challenge in its path to becoming champions again. The visual representation and the music composition of the anthem captures the pride and passion that drives everyone associated with KKR - right from the players, to the coaching staff, the groundskeeper, the bat- maker etc. along with the millions of supporters that live and breathe for the team.
Media Type Television
Length
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Account Management
Account Management
Account Management
Account Management
Account Management
Co Director of Film Production
Co Director of Film Production
Account Planning
Account Planning
Account Planning
Account Planning

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