Erika Dale

Erika Dale

SVP, Business Development at 4A's
Nexw York, United States

About me

<p>High-energy, empathetic leader with experience leading multi-disciplinary teams across departments, client business units, and regional offices to develop various brand initiatives. My background is in integrated marketing and communications, and my favorite work is helping to position/re-position brands: answering the most important questions -- who are we? what do we do? who are we for? I’ve spent over 15 years working in the agency world leading teams to uncover insights, crafting plans to solve business problems, making stuff, and proving results. My work has spanned product categories from beauty to pharma, and packaged goods to financial services, at different budget levels, to different target segments, in the U.S. and abroad. Specialties: Strategy, Branding & Messaging Development, Comms Planning, Social, Mobile, Various Category Experience (Packaged Goods, Healthcare, Financial Products, Beauty, Technology) Various Target Experience (B2B, B2C, Influencer, Govt Relations), Research & Insight gathering, Global Implementation, Production Oversight (TV, Print, OOH, Digital, PR), Account Management, Client Relations, New Business & Organic Growth</p>


VP, Group Director
United States
July 2011 - July 2017 (6 years)
Integrated marketing communications firm that creates work to spark conversation & action: online, offline, in media, in the real world. Lead efforts including brand/product launches/relaunches & marketing campaigns. Develop marketing plans, customer experience, plan & execute research (qual & quant), help direct creative work, oversee production and evaluate results.Key client contact from day-to-day marketers to C-suite level, partnering & advising on business challenges.Amazon // Wells Fargo // Non-profits // JW Marriott // Travelers Insurance // AFL-CIO // Kraft // College Board// US Chamber of Commerce // Advance Publications // NewsRight // New Business
Account Director, Integrated Marketing
New York, United States
September 2008 - July 2011 (2 years 10 months)
LG US Home Electronics & Home Appliances // Green Mountain Coffee Roasters // Valvoline// Amerifit Brands // New Business
Global Account Supervisor
DDB Worldwide
October 2006 - August 2008 (1 year 10 months)
Philips/ Sonicare & Medical SystemsMerck/ Gardasil, International


Master of Business Administration (M.B.A.)

2010 - April 2018 (8 years 3 months)

Bachelor’s Degree

1999 - April 2018 (19 years 3 months)

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