Bobby McGill

Bobby McGill

Contributing Columnist at Adobe

About me

Bobby McGill is the Founder and Publisher of Branding in Asia, covering the creative and business trends in Branding, Advertising and Marketing across the region.

Originally from San Francisco, where he worked more than a decade as a journalist, Mr. McGill is now based in Asia and has been featured widely in the media on Asia-related topics.

He is also currently a Professor lecturing on Branding and Marketing in the Department of International Studies at Dongseo University in Busan, South Korea.


Branding in Asia Magazine
South Korea
2015 - Present (4 years)
Contributing Columnist
South Korea
2015 - Present (4 years)
I regularly contribute to Adobe's magazine on Branding and Marketing-related topics in the Asia Pacific region.
Dongseo University
South Korea
2011 - Present (8 years)
Lecturing undergraduate students in courses focusing on Branding, Marketing, Consumer Behavior and Management
Business Journalist and Global Correspondent
United States
1997 - Present (22 years)
Over the course of a long writing career much of my work has been done on a freelance basis.

Some highlights in my career include:

- Interviewing Presidential Candidate George W. Bush
- Interviewing American Vice President Al Gore
- Breaking the globally publicized and highly controversial story of K-Pop star PYS's previous Anti-American sentiments. (My article was directly quoted in myriad publications ranging from the New York Times to Time Magazine)
- Highlighted as a "comprehensive source" on immigration to the U.S. Congress for my coverage of H-1 Visa issues revolving around Indian software engineers in America
-My piece about the best places to fish in Silicon Valley. (Ok, ok. This ranks as a highlight solely due to it being my first paid piece of writing)
Haps Korea Magazine
June 2009 - January 2017 (7 years 7 months)
Haps Korea Magazine (Previously known as Busan Haps Magazine) is a leading English publication based in South Korea that focuses on promoting culture, events, a lifestyle on the peninsula.


Bachelor's degree

1998 - 2000 (2 years)

Bachelor of Arts (BA)

1996 - 2000 (4 years)

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