|Title||Set Your Data Free|
|Campaign||Set Your Data Free|
|Date of First Broadcast/Publication|
|Business Sector||IT Solutions & Professional Networks|
|Philosophy|| Launching today across their digital channels and YouTube, a new brand film for leading European data and tech company SOLITA captures the human potential of data.|
The film was created by advertising agency Creature, who started working with the next-gen technology company in 2019 to define their brand value proposition. This film, produced by the award-winning Ntropic, is the next stage in that journey to help them communicate the brand idea “Impact That Lasts” to clients and talent.
Like many in the sector, SOLITA’s marketing had been fairly technical in nature. They communicated their services and solutions, the technologies they use and the skills they have. But SOLITA wanted to stand out for their human and creative side too and become an aspirational partner for their clients which include Ikea, H&M, Volvo and Spotify.
|Chief Executive Officer (CEO)||Dan Cullen-Shute|
|Chief Strategy Officer||Andrew Gibson|
|Chief Creative Officer||Ben Middleton|
|Chief Client Officer||Hanisha Kotecha|
|Agency Producer||Lew O’Brien|
|Senior Account Manager||Claire Nicolas|
|Production Company||Ntropic London|
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