Celia Jones

Celia Jones

CEO at The Escape Pod
Chicago, United States

About me

“The cobbler’s kids have no shoes.” It’s the age-old excuse for marketers who fail to market themselves effectively. Products and capabilities are table stakes. Everyone has a Venn diagram, a logo slide and a laundry list of services and cases. But what truly sets anyone apart—be it a brand, a company or an individual—is finding what’s true. What makes you get up at the crack of dawn. What keeps you up at night—not because you have to, but because you want to. It’s your reason for being. Your rallying cry. The one essential thing that sets you apart from the crowd. I am a seasoned writer and marketing pro with nearly two decades of experience in strategic communications, both on the client and agency sides. I believe the middle is magic, bringing a balance of left and right brain, visionary thinking and rigor in execution, head in the clouds and feet on the ground. I believe in simplicity and the power of stories to ignite a spark, create connections, make people feel, and inspire them to act. I love brands with courage, the electricity sparked by creative collaboration, and people with a genuine passion for what they do. I have led marketing, PR and content initiatives for a range of organizations, including an international software company, an interior design show producer, a global digital agency, and most recently, Havas Worldwide, a top advertising agency in Chicago. Specialties: Marketing, Communications, Public Relations, Branding, Content Strategy & Copywriting ...

Sector Experience
Awards

Positions

CEO
Chicago, United States
January 2018 - Present (9 months)
Charged with stewarding The Escape Pod’s next phase of growth, elevating its integrated capabilities, identifying new revenue streams, and attracting top talent to build on the agency’s unique culture of creativity and independence.
Brand Director
Chicago, United States
June 2016 - Present (2 years 4 months)
Brand strategy, marketing & PR for the best independent ad agency in Chicago.

*In one year, crafted The Escape Pod's brand narrative and led Corporate Strategy/Marketing/PR initiatives, resulting in the agency winning Advertising Age's 2017 Small Agency of the Year for the Midwest & Chicago Inno's 50 on Fire Award for the city's most innovative companies.
Group Director of Brand and Marketing
Rightpoint
United States
August 2016 - January 2017 (5 months)
Charged with putting Rightpoint on the map as a leading independent digital agency, challenging the status quo with a unique combination of passion, creative problem-solving, technical expertise and genuine heart.* Forbes, America’s Most Promising Company* Chicago Tribune, Top 100 Workplaces* Inc. 500 Fastest Growing Companies in America* Crain’s Chicago Fast 50
Group Brand Director
Chicago, United States
November 2014 - June 2016 (1 year 7 months)
Positioned the agency as a creative force and culture catalyst in Chicago and beyond. Led external Marketing, Comms, PR, Events, Awards, and Internal Culture initiatives.Highlights:• In one year, fueled 1800% increase in press mentions in trade, business and consumer publications including Fast Company, Fortune, Advertising Age, Adweek, Creativity, Chicago Tribune and Huffington Post, as well as broadcast coverage on CBS, WGN and Fox News.• Established and managed agency awards process, leading to wins in top tier competitions including the Webby Awards, OMMA Awards, Mashies, Internet Advertising Competition, Shorty Awards, NY Festivals, Midas Awards and more.• Secured executive speaking opportunities at high-profile industry events including SxSW, Social Media Week, OMMA, Chicago Ideas Week and more.• Pitched, managed and promoted innovative agency activations such as the #HavasCareerFerrisWheel, that generated front page coverage in the Chicago Tribune Business section and TV coverage on CBS, in addition to amplifying recruiting efforts.
Global Marketing Director
Chicago, United States
August 2007 - November 2014 (7 years 3 months)
Repositioned the agency from a niche digital player into a global experience design agency with a relentless focus on the customer.Marketing Vision and Strategy: Overall accountability for corporate marketing strategy and execution, including annual planning of marketing mix, budgeting, implementation and post-program analysis. Brand Management: Key stakeholder in rebranding initiative and rollout to internal/external audiences.Research & Planning: Responsible for presenting ongoing competitive, trend and industry research to executive leadership to guide corporate strategy.External Communications: Oversaw all external marketing channels, including website, social initiatives (blog, Facebook, Twitter), conference materials, recruiting campaigns and more.Thought Leadership: Drove agency thought leadership through management of case study development, conference sponsorships, executive speaking engagements, partnerships and award submissions. Public Relations: Managed relationships with key journalists and influencers to build the reputation of the company and raise awareness with new business decision-makers and prospective hires.

Education

J.D.

1994 - 1997 (3 years)

B.A.

1990 - 1994 (4 years)
Graduated cum laude

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