I am a marketing leader with 20+ years experience helping Fortune 500 companies achieve their ambition through brand strategy and communications.
I lead the development of global campaigns and programming for some of the world’s most iconic and influential brands, including the Olympics, Coca-Cola, Corona, vitaminwater and Samsung.
Prior to going client side, I was an account lead for the marketing arm of the International Olympic Committee, overseeing marketing activation for the global sponsors.
In 2015 I branched out as an independent consultant, following my role as head of global communications for Corona and Stella Artois at Anheuser-Busch InBev.
With January, my focus is on what I consider to be the ultimate barrier to success: a flawed dynamic between agencies and clients, where neither side wins. This dynamic, often coupled with low marketing acumen, brings massive inefficiencies in communications (either bad work or good work that never gets produced), and ultimately low engagement by agency partners and internal employees.
It's often said that clients get the work they deserve. My goal is to help clients get the work they dream of.