| Title | #CollegeReorientation with Tony Hawk |
| Agency | Mekanism |
| Campaign | College Reorientation |
| Advertiser | Civic Nation |
| Brand | It's On Us |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | As students get ready to go back to campus for the first time in over a year, experts believe there will be an uptick in sexual assault in what is considered to be a perfect storm of those experiencing campus life for the first time and older students wanting to make up for lost time. To combat this, It's On Us, the nation’s largest nonprofit program dedicated to college sexual assault prevention and survivor support, and independent creative agency Mekanism, have created a Back to School campaign to build awareness of bystander intervention education tactics. Mekanism worked with local It’s On Us campus chapters to distribute thousands of QR code stickers to be placed on party cups to campuses across the country. Scanning the QR codes leads users to The Bystander’s Guide To Stopping Sexual Assault, a resource that informs students about the different ways to intervene and stop sexual assault. The QR code stickers are designed to empower bystanders to stop sexual assault from happening, primarily through bystander intervention education tactics because it is estimated that at least 1 in 3 sexual assaults have a bystander present (Bystander Intervention Research, Banyard). |
| Media Type | Digital |
| Length | |
| Executive Director | Tracey Vitchers |
| Senior Director of Educational Programs/Research | Silvia Zenteno |
| Associate Director of Campus Organizing | Maeve Sheridan |
| Associate Director of Trainings | Adrianna Branin |
| Creative Alliance Executive Director | Rana Kardestuncer |
| Creative Alliance Director | Jessica Salinas |
| Creative Alliance Entertainment/Culture Director | Jade Bernad |
| Co-Founder | Jason Harris |
| CEO | Jason Harris |
| Senior Art Director | Antonia Orol-Berlinger |
| Senior Copywriter | Alex Lee |
| Brand Director | McKenzie Badger |
| Chief Strategy Officer | Ambika Pai |
| Senior Strategist | Maya Goldberg |
| Director of Project Management | Sean Gilleylen |
| Production Company Producer | Jay Chase |
More Work
SEE ALLIOU QR Codes
- BRAND:
- It's On Us
- AGENCY:
- Mekanism
IOU Guide
- BRAND:
- It's On Us
- AGENCY:
- Mekanism