Daisy Qin

Daisy Qin

Social Strategy Lead at Grip Limited

About me

<span class="lt-line-clamp__line">Analytical thinker with a particular passion for brand strategy and growth marketing. Enjoys taking</span> <span class="lt-line-clamp__line">creative and innovative approaches to solving challenges. Top 5 strengths according to</span> <span class="lt-line-clamp__line lt-line-clamp__line--last"> StrengthsFinder 2.0: 1. Ideation 2. Strategic 3. Individualization 4. Activator 5. Input Writing samples <span class="lt-line-clamp__ellipsis">... <!----> </span></span> <!----><span class="lt-line-clamp__ellipsis lt-line-clamp__ellipsis--dummy">...</span>


Social Strategy Lead
Toronto, Canada
February 2018 - Present (11 months)
Social Content Strategist
Toronto, Canada
February 2016 - January 2018 (1 year 11 months)
Clients I've worked on: Expedia, Diageo, McCain, Honda, Acura, Lindt, Taco Bell, Nature Clean (+ competitor analysis and new business pitches)• Crafting social content strategies • Industries: CPG, alcohol, automotive and travel• Marketing analysis, social listening & consumer insight research• Reporting (monthly, quarterly, campaign) and measuring against KPIs• Media buying • Consumer monitoring and community moderation • Consulting and advising on social media and content strategies• Identifying ways to integrate social media into business strategies and marketing campaigns• Client presentations • Help manage internal and client relationships• Ideation & creation of engaging content• Photography• Hand modeling
Digital Strategist
Nuvango (formerly GelaSkins)
May 2014 - September 2015 (1 year 4 months)
• B2C marketing & social media (strategy + implementation)• Content creation (writing copy for the website, blog and misc. platforms; visual assets optimization/creation for social media + blog; SEO for blog)• Community management, outreach strategy & external liaising• Paid digital advertising • Running social presence on: Twitter, Facebook, Instagram, Pinterest, Tumblr, Medium, 8tracks & BoredPanda• Artist relations (recruitment, meetings, on-boarding, point-of-contact, etc.)• Contact database management• Market research & competition analysis• Photography (including at Toronto Men's Fashion Week)
Intern (B2B SaaS Marketing)
May 2013 - August 2013 (3 months)
• B2B Marketing & communications (social media strategies, conducted contact database research, sorted/triaged list generated through inbound marketing, wrote copy for content marketing air cover)• Researched potential clients & created product samples• QA software testing (regression & smoke), logged bugs
Research Assistant
Toronto, Canada
May 2013 - August 2013 (3 months)
Research Assistant for Professor Wendy Wong (Political Science Department)• Researched NGO advocacy by comparing national campaigns and mobilization strategies by international organizations in different countries • Conducted research in both English & French, organized data in Excel per coding scheme


Honours Bachelor of Arts

2010 - 2014 (4 years)
Graduated with DistinctionTrinity College

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