Bruno Abner Rebelo
Creative Director at McCann Health Brazil, São Paulo
São Paulo, Brazil
Campaign Plantolaxy
Advertiser Natulab
Brand Plantolaxy
Date of First Broadcast/Publication
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Story Campaign created to treat a theme that is always motive of laughter or fury among people, flatulence. We create 3-D characters inspired by the most common vegetables, which are natural fibers; carrots, beets and radishes. In a fun way, we create daily situations to demystify the act of dropping flatulence, as it is a sign that your health is going well.
Media Type Print
Executive Creative Director
Art Director
Art Director
Art Director

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