Title | Thierry Marx |
Agency | DENTSU CREATIVE |
Campaign | #DémarreTaStory |
Advertiser | Ministère du Travail |
Brand | Apprentissage |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Government & Other Authorities |
Philosophy | Le choix de l’apprentissage est souvent le départ d’une histoire personnelle et/ou professionnelle. |
Problem | Changer en profondeur le regard porté sur l’apprentissage, convaincre les jeunes et leurs parents d’oublier leurs idées préconçues, leur montrer que l’apprentissage n’est pas une alternative, mais un choix à part entière. La voix de la passion et de la raison |
Media Type | Web Film |
Length | |
Managing Director | Nathael Duboc |
Corporate Agency | Parties Prenantes |
Executive Creative Director | Sébastien Zanini |
Managing Director | Sébastien Zanini |
Art Director | Agathe Rattel |
Copywriter | Rémy Hadjadj |
Media Agency | Carat France |
Strategic Planning Director | Alexandra Servant-Rony |
Strategist | Pascale Deneuter |
Strategist | Zoe Guillemot |
Account Director | Amélie Ozouf |
Project Manager | Hélène Jamesse |
Art Buyer | Marie-Caroline Hiele |
Graphic Designer | Mickael Thibouret |
Production Company | Homemade |
Director | Patrice Masini |
Music | Patrice Masini |
Social Media Manager | Emeline Tavernier |
Account Manager | Thomas Avinca |
Chief Executive Officer (CEO) | Sabina Gros |
Deputy Managing Director | Laurence BEHR |
Consultant | Laurent Pecastaing |
Managing Partner | Sophie Pô |
Managing Partner | Hervé Brasselet |
Managing Partner | Emilie Fuchs |
Account Director | Emilie Creuillenet |
Art Director | Stéphanie Blanchet |
Art Director | Amélie Thomas |