Title | Unprejudiced |
Agency | We Believers |
Campaign | Unprejudiced |
Advertiser | PepsiCo Inc. |
Brand | Pepsi and Whopper |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Soft Drinks, Tonics |
Tagline | Unprejudiced |
Story | An experiment that consist on hypnotized a group of people to test their really opinion about the meal. |
Media Type | Case Study |
Length | |
Creative Director | Gustavo Lauria |
Executive Creative Director | Patricio Elfi |
Executive Creative Director | Leo Prat |
Creative Director | Santiago Luna Lupo |
Creative Director | Percy Bustos |
Editor | Santiago Luna Lupo |
Editor | Gustavo Lauria |
Art Director | Patricio Elfi |
head of art | Diego Grandi |
Strategy Director | Marco Vega |
planner | Alejandra Artigas |
Director of Client Services | José Quijano |
supervisor of client service | Juliana Patiño |
supervisor of client service | Juan Diego Cano |
agency coordinator | Lupita Alvarez |
Agency Producer | Pablo Molina |
Producer | Primo |
director | Santi Dulce |
Assistant Director | Juli Cabrera |
Executive Producer | Caro Cordini |
Production | Vicky Piantini |
Director of Photography (DOP) | Pablo Iacovone |
direction assistant | Anabel Leandro |
Art Director | Valentina Luppino |
Color Services | Chama Bleach Filmes |
Colorist | Serginho Pasqualino |
Post Production | Casa Kiev |
Post Production Coordinator | Seba Lopez |
Post Production Coordinator | Majo Villalba |
Sound | Papapost |
Music | Papamusic |
Hypnotherapist | Aryel Altamar |
Advertising Manager | Martín S. González |
Advertising Manager | Bruno Mazzucchelli |
Advertising Manager | Federico Bonino |
Advertising Manager | Natalia Landa |
Advertising Manager | Juan Manuel Cuevas |
Advertising Manager | Martín Watson |