Austin Ridling
Associate Creative Director at VMLY&R Kansas City
United States
TitleGIF Card Artist
Agency
Campaign Caution Channel
Advertiser NAPA AUTO PARTS
Brand NAPA AUTO PARTS
Date of First Broadcast/Publication 2018 / 3
Business Sector Automotive
Tagline Caution Channel: Giving fans a reason to love racing’s most hated moments
Story When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.
Media Type Social Media
Length
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Associate Creative Director
Account Planner
Production Company
Editing Company
Director
Editor
Editor

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started