| Title | Stories from the other side of the world |
| Agency | BBDO Paris |
| Campaign | Stories from the other side of the world |
| Advertiser | CARE |
| Brand | Care |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Human Rights |
| Story | Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media. |
| Media Type | Social Media |
| Length | |
| Production Company | The Gang Films |
| Chief Creative Officer | Matthieu ELKAIM |
| Director | Aaron Chervenak |
| Director | Grimblat Dimitri |
| Producer | Guillaume Boulte |
| Producer | Julien Sanson |
| Producer | Martine Ferey |
| Producer | Morgane Bohn |
| Creative Team | Joseph Rozier |
| Creative Team | Théophile Robaglia |
| Product Manager | Charlotte Montrichard |
| Product Manager | Manon Debus |
| Chief Marketing Officer (CMO) | Valérie Accary |
| Editor | Pierre Deshayes |
| Social Media Manager | Pierre Engélibert |
| Social Media Manager | Éléonore Berthier-Milot |
| Social Media Manager | Auriane Desplanches |
| Social Media Manager | Jeremy Communier |
| Social Media Manager | Guillaume Aubert |
More Work
SEE ALLStories from the other side of the world 3
- BRAND:
- Care
- AGENCY:
- BBDO Paris
Stories from the other side of the world - 7 Stories
- BRAND:
- Care
- AGENCY:
- BBDO Paris
Stories from the other side of the world 2
- BRAND:
- Care
- AGENCY:
- BBDO Paris