Derrick Jackson

Derrick Jackson

Associate Director, Web Production (Email) at WebMD (Medscape)
New York, United States

About me

Digital & Brand Marketing Executive.

I believe that people relate to other people, not corporations. With this in mind, I work to create a human voice for brands.

I have a proven track record developing and executing on time, on budget, and on point programs for over 100 different brands, resulting in greater awareness, deeper engagement, and increased profitability. I focus on:

Strategy, Planning, and Execution
Developing and implementing impactful campaigns that align with brand positioning, with a focus on aggressive turnaround, quality assurance, and revenue growth.

Numbers
Producing collateral to get the best ROI for brand awareness, engagement, and growth.

Marketing Mediums
Email, Social, Web, Events, Direct Mail, and Print

Leadership and Team Building
Turning around and leading small to mid-sized teams by recognizing individual strengths, training, and mentoring.

Languages
  • French - Basic
  • Spanish - Basic
  • German - Basic

Positions

Associate Director, Web Production (Email)
WebMD (Medscape)
United States
2015 - 2017 (2 years)
Medscape (a WebMD company) is the leading online global destination for physicians and healthcare professionals, offering the latest medical news and expert perspectives.
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Recruited to turn-around an underperforming email production team. Primary functions included: selecting, training, supervising and developing a professional staff of 12 to guarantee the flawless execution of promotional pharmaceutical e-communications – the most effective, and highest volume marketing medium in the organization.

• Implemented process that increased on-time deliverability by 45% in the first 90 days.

• Orchestrated the creation of a new email integration department that resulted in 40–50% SLA reductions, faster response time, and fewer errors.

• Achieved 99.99% error-free rate by improving QA steps. Maintained with quarterly demand increases of 22%–47% YOY and no increase in staffing.

• Spearheaded all internal and external email creative/coding guidelines.

• Warmed new IPs through ExactTarget for better deliverability and engagement.
Director of Brand Marketing
New York, United States
2014 - 2015 (1 year)
Brand marketing agency, creating experiences that strengthen the relationships between brands and the people who matter most to them.
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Selected to lead the strategic team responsible for the face of Jack's 26 offices during a brand refresh. Developed and managed marketing calendar, collaborating with global PR teams for a seamless company story. Writer for CEO communications. Organized thought leadership for growth and industry relevance. Lead special company-wide initiatives and events.

• Successfully launched an award-winning website, new email communication designs, complete overhaul of company positioning, brand assets, collateral, work/culture video reels, and voice & visual guidelines for company rebrand.

• Developed social strategy that increased followers on all platforms 15%–30% YOY.

• Led planning for events at SXSW and Cannes.
Director of Digital Communications
New York, United States
2012 - 2014 (2 years)
Experiential marketing agency, focused on co-creating with brands and people in the “Phygital” (Physical/Digital) world.
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Recruited to manage the e-communications and website maintenance team for the American Express Entertainment Access client. Lead B2C strategy for entertainment-related channels. Developed e-mail and social best practices. Contributing editor for company's intranet site, developing content for worldwide associate engagement.

• Constructed campaign that increased month-over-month opt-in rate by 129%.

• Developed guidelines for event alerts that increased open rates by 2%, engagement 3%, and decreased churn 2%.

• Directed template redesign, incorporating elements that increased engagement and established better tracking of channel success.

• Oversaw the launch of the 40+ version weekly newsletter through Cheetahmail.
Director of Email Marketing
TheStreet, Inc.
United States
2011 (1 year)
Leading digital financial media company. Independent source of reliable and actionable investing ideas, news, financial data and analytical tools for a growing audience of investors.
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Selected to lead all promotional e-communications for the company's subscription Premium Services, responsible for 80% of company revenue. Spearheaded creative brand redesign, formalizing templates to increase efficiency, testing ability, and overall brand awareness.

• Developed marketing strategy that optimized testing, segmentation, personalization, social, and price restructuring, resulting in the highest engagement numbers in company history (45%).

• Established the company's first profitable social media campaign, adding an additional revenue stream.

• Oversaw ESP relationship transition from Lyris to ExactTarget.
Account Director (Freelance)
Science Information Solutions
United States
2010 - 2011 (1 year)
Boutique marketing firm for the pharmaceutical and biotechnology industry, developing solutions in the areas of both medical and lay communications and strategic product planning.
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Managed the development of internal educational and pharmaceutical drug prelaunch materials for Daiichi Sankyo and Takeda clients. Oversaw client relations, product design, production, quality control, and vendor contact.

• Established new business initiatives, increasing quarterly revenue 30% YOY.
Creative Director
Epsilon
United States
2005 - 2010 (5 years)
Multi-media organization providing a blend of consulting, marketing data, technology and agency services to create authentic customer experiences, enabling clients to build stronger connections.
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Creative Director (2008 – 2010)
Promoted to lead the creative, coding and project management teams in the development of e-communication campaigns for a diverse, 100+ client portfolio. Direct point of contact for senior management teams in offices across North America and Europe. Led internal training programs and educational seminars for clients. Oversaw all offshore vendor and domestic freelance relations. Solely responsible for division's multi-million dollar revenue stream.

• Established new creative, following brand guidelines, for Kroger, The Ritz Carlton, Kaiser Permanente, Samsung, Chase and Discover Cards, and Lacoste.

• Developed winning creative for Tracfone that produced response rates 35% higher than other agencies.

• Created creative campaign for Northwest Airlines that resulted in 33% higher engagement than the control.

• Partnered on new business initiatives, adding 20+ clients to the creative team's portfolio.

Senior Creative Project Manager (2007 – 2008)
Creative Supervisor (2006 – 2007)
Creative Project Manager (2005 – 2006)
Senior Account Executive
New York, United States
2004 - 2005 (1 year)
Agency specializing in advertising, marketing communications, strategy, media planning/buying, branded content, digital and social media.
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Functioned as the daily liaison between Verizon Wireless client and agency, developing direct mail project plans and partnering with the creative team to execute strategies. Independently managed both monthly communication projects, and ad hoc initiatives outside of the yearly communication plan.
Account Executive
New York, United States
2001 - 2004 (3 years)
Agency focused on capturing, enhancing and analyzing actionable data for compelling communications and transforming data into insights, delivering a conversation that inspires participation and brand loyalty.
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Account Executive (2002 – 2004)
Promoted to manage the North America and EMEA creative development of On-Demand marketing tools for IBM Business Partners. Supervised teams to insure timely project completion within a set budget. Analyzed results from marketing campaigns and assisted account directors in initiatives to grow agency business.

Assistant Account Executive (2001 – 2002)
Executed marketing plans for Citibank Online, New Product Development, and CitiBusiness card.
Senior Account Manager
Zwirl.com
United States
2000 (1 year)
Start-up Application Software Provider dedicated to meeting the revenue goals of content and community websites.
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Recruited to manage accounts, develop marketing plans, address partner concerns, and identify organic growth opportunities. Coordinated with merchandising, sales and design teams to create promotional programs to advertise on partner sites.
Account Executive
Entertainment Publications
United States
1999 - 2000 (1 year)
Leading provider of promotions and discounts known for the Entertainment book and savings site, Entertainment.com, the company helps people get more for their money by providing them with billions of dollars in discounts every year.
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Recruited to manage new and organic sales growth for 125 accounts in assigned SF Bay Area territories. Provided support to school organizations, faculties, non-profit organizations, and large corporations in sales initiatives. Trained newly hired account executives and district managers

Education

Certificate

January 2011 - March 2012 (1 year 2 months)
Digital Web Design

BA

September 1993 - March 1997 (3 years 6 months)
Psychology

Other professional activities

Vice President

2011 - 2014 (3 years)
150-unit building

Judge and Creative Advisor

2009 (1 year)

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