Mauricio Alfaro

Mauricio Alfaro

CEO at Garabato MullenLowe, Asunción
Asunción, Paraguay

About me

I've been working in advertising for more than 10 years. In this time I have been responsable for leading, managing and executing different campaigns for all sort of brands.

I'm passionate about the idea of working the abstract, molding each bit of a creative concept until it becomes what it has to be, something powerful.

I'm a true believer that a unique, single, simple but well executed idea is strong enough that it can create positive change in our environment.

Sector Experience

Positions

CEO
Asunción, Paraguay
January 2011 - Present (11 years 8 months)
Garabato is now Garabato MullenLowe, a member of the MullenLowe Group.

We are a young and different agency that seeks to break with publicity paradigms establishing new parameters and offering a more human and less bureaucratic service.

Garabato MullenLowe was created with the idea to humanize our profession through direct contact with the client so as to later transmit this same spirit to our creative pieces and final consumers.

As an advertising agency, we develop ATL and BTL campaigns that are applied to TV and the press, direct marketing and guerrilla marketing campaigns, as well as events loaded with energy, good vibes and dynamism.

Education

Bachelor Degree in Marketing and Advertising

Other professional activities

The Paraguayan Creative Circle

President
March 2017 - December 2018 (1 year 9 months)
The Paraguayan Creative Circle (Círculo de Creativos del Paraguay) is a group that seeks to promote creative professions through actions led by a democratic and representative association that is permanently promoting the improvement of Paraguayan creativity, so that it can compete in quality and originality with our foreign peers. During this administration, our goal is to integrate collaborators and talents from different areas, including creative directors, graphic designers, account executives, planning experts, community managers and programmers; and even our most important allies: our clients. Furthermore, we are searching for growth opportunities for different professionals in our field, and looking to make the Tatakuá festival (the most important publicity festival in our country) grow with new ideas and formats.

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