Fondation Abbé Pierre - "#SoyonsHumains"

Altmann+Partners

Altmann+Partners Paris, France

5434

Title	#SoyonsHumains
Agency	Altmann+Partners
Campaign	#SoyonsHumains
Advertiser	Fondation Abbé Pierre
Brand	Fondation Abbé Pierre
Date of First Broadcast/Publication	2017 / 12
Business Sector	Charities, Foundations, Volunteers
Story	This guerilla campaign aims at raising awareness on a monstrosity very few know about: anti homeless-equipment. They blossom in cities in general indifference, taking on creative shapes to hide their purpose: stop homeless people to settle in. To expose this inhuman treatment to people, the campaign got directly in the streets. We glued posters ON those urban devices with a clear message: rather than preventing the homeless from sleeping here, let’s give them a decent place to live elsewhere. People were invited to join the fight tweeting pictures of the anti-homeless equipment they walk by everyday. Quickly they became aware of this unacceptable situation. Outraged, they started exposing it, demanding to remove the devices off the streets (which happened for two of those equipments).
Media Type	Outdoor/Out of Home
Length	120 seconds
Creative Director	Olivier Altmann
Copywriter	Dimitri Lucas
Art Director	Anthony Lietart
Management (Agency)	Edouard Pacreau
Management (Agency)	Samya Mamoni
Management (Agency)	Laure Maisonneuve
Executive Director	Alex Murphy
Art Director Assistant	Charlotte Sindic
Illustrator	Mudwick Hernandez
Sound Production	La Maison de Production