Lauren Merritt
Associate Director, New Business Development at R/GA, New York
New York, United States
About me
10+ years of career experience in creative advertising, digital media, and technology, I’ve kept a fierce career focus on developing growth initiatives for both Fortune 500 and startup like-minded companies.
As a result, I have a unique ability to help clients assess complex, multifaceted problems and design service-based solutions that solve for today's evolving business needs.
Talents you might be interested in
Tamara Ingram
Chairman/CEO JWT Worldwide
J. Walter Thompson New York
Bruno-Georges David
Founder & President
Communication Without Borders
David Lubars
Chief Creative Officer BBDO Worldwide
BBDO Worldwide
Robert Senior
Chairman
Boys and Girls
Rémi Babinet
Managing Director and CCO
Havas
Positions
Associate Director, New Business Development
New York, United States
March 2017 - Present (1 year 2 months)
Manager, New Business Development
New York, United States
2013 - April 2015 (2 years 3 months)
Oscar / BAFTA awarded Visual Effects Studio, making moving images that entertain, communicate, influence and connect. Responsibilities as Head of New Business included a focus on Virtual Reality, Interactive content, CG/Motion Capture content production. Maintained departmental pipelines and achieved monthly and top line annual targets.Successfully co-built a premium B2B Virtual Reality offering in a creatively-challenged marketplace.
Senior Executive, Business Development
Wiredrive
United States
2012 - April 2013 (1 year 3 months)
Software-as-a-Service, project collaboration, digital asset management, online media sharing tool.Dissected digital workflows of brands to create both an upfront strategic pitch approach and a backend roadmap for implementation.
Head of Strategic Accounts, U.S.
GDS Group
2009 - 2012 (3 years)
B2B events services/digital conference arena. Organizer of high caliber senior level business strategy summits for over 20 vertical segments in five global regions. A highly competitive sales position within a saturated market selling a premium-priced product.
(Left as) Marketing Producer
Raycom Media
2005 - December 2009 (4 years 11 months)
Raycom Media owned/NBC Affiliate news station. Launched 8.8.08 as America's first fully-HD broadcast news channel. Internship turned full-time employee turned first time station marketing producer over course of employment.Responsible for creating in-broadcast promotions for syndicated NBC shows. Worked independently to write, shoot, and edit topical newscast teasers and promotions for 4/5/6pm newscasts.Collaborated to produce brand image spots, community PSAs, Commercial and other on-air creative content.
Education
Similar Talent
