Lauren Merritt

Lauren Merritt

Associate Director, New Business Development at R/GA, New York
New York, United States

About me

10+ years of career experience in creative advertising, digital media, and technology, I’ve kept a fierce career focus on developing growth initiatives for both Fortune 500 and startup like-minded companies.

As a result, I have a unique ability to help clients assess complex, multifaceted problems and design service-based solutions that solve for today's evolving business needs.


Associate Director, New Business Development
New York, United States
March 2017 - Present (5 years 4 months)
Manager, New Business Development
New York, United States
2013 - April 2015 (2 years 3 months)
Oscar / BAFTA awarded Visual Effects Studio, making moving images that entertain, communicate, influence and connect. Responsibilities as Head of New Business included a focus on Virtual Reality, Interactive content, CG/Motion Capture content production. Maintained departmental pipelines and achieved monthly and top line annual targets.Successfully co-built a premium B2B Virtual Reality offering in a creatively-challenged marketplace.
Senior Executive, Business Development
United States
2012 - April 2013 (1 year 3 months)
Software-as-a-Service, project collaboration, digital asset management, online media sharing tool.Dissected digital workflows of brands to create both an upfront strategic pitch approach and a backend roadmap for implementation.
Head of Strategic Accounts, U.S.
GDS Group
2009 - 2012 (3 years)
B2B events services/digital conference arena. Organizer of high caliber senior level business strategy summits for over 20 vertical segments in five global regions. A highly competitive sales position within a saturated market selling a premium-priced product.
(Left as) Marketing Producer
Raycom Media
2005 - December 2009 (4 years 11 months)
Raycom Media owned/NBC Affiliate news station. Launched 8.8.08 as America's first fully-HD broadcast news channel. Internship turned full-time employee turned first time station marketing producer over course of employment.Responsible for creating in-broadcast promotions for syndicated NBC shows. Worked independently to write, shoot, and edit topical newscast teasers and promotions for 4/5/6pm newscasts.Collaborated to produce brand image spots, community PSAs, Commercial and other on-air creative content.



April 2018 - April 2018 ()

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