Title | Crocodiles Play Collective |
Agency | BETC Paris |
Campaign | Crocodiles Play Collective |
Advertiser | Lacoste |
Brand | Lacoste |
Date of First Broadcast/Publication | 2021 / 4 |
Business Sector | Apparel, Fashion & Footwear |
Story | A cast of seven passionate and creative talents wear the polo shirt with a sense of elegance that is their own. They are captured in their cities, in the surroundings that inspire them daily. Five cities (Paris, New York, Berlin, Los Angeles, London) and seven photographers, to conjure multiple points of view. The Lacoste polo shirt becomes the common denominator of those who share the values of the crocodile. |
Media Type | Web Film |
Length | |
Soundtrack | Beato Classico |
Sound Production | GUM – Green United Music |
Production Company | Kitten |
Advertising Manager | Catherine SPINDLER |
Advertising Manager | Nathalie Beguinot |
Advertising Manager | Julien Scheubel |
Advertising Manager | Mylène Atlan |
Account Manager | Gaëlle Gicqueau |
Account Manager | Fanny Buisseret |
Account Manager | Louise Menaige |
Account Manager | Romain Cialdella |
Account Manager | Suzy Morin |
Executive Creative Director | Aurélie Scalabre |
Executive Creative Director | Olivier Aumard |
Art Director | Jonathan Baudet-Botella |
Associate Art Director | Joachim Touitou |
Copywriter | Clara Lafuente |
Music Creative Director | Christophe Caurret |
Strategic Planner | Sonya Mahcine |
Strategic Planner | Patrice-Habib Zamy |
Traffic Manager | Kémi Zinsou |
Post Production | Nathalie Le-Gal |
Post Production | Valérie Kula |
Post Production | Anne Cribier |