| Title | The Shortcut Billboards |
| Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
| Agency | Serviceplan Group |
| Campaign | The Shortcut Billboards |
| Advertiser | BMW |
| Brand | MINI Connected |
| Posted | November 2018 |
| Business Sector | Compact & Small Cars |
| Story | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
| Media Type | Ambient |
| Production Company | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner, Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Managing Partner | Christina Antes |
| Account Director | Konstanze Kliesch |
| Account Manager | Valentyna Fomina |
| Creative Director | Luitgard Hagl |
| Copywriter | Kornelia Szatko |
| Art Director | Michael Lux |
| Junior Art Director | Pascal Plaumann |
| Managing Director | Ewald Pusch |
| FFF Producer | Jochen Hirt |
| Freelance Producer | Norbert Henning |
| Chief Executive Officer (CEO) | Ben Foehr |
| Director | Stephan Telaar |
| Head of Production | Hakan Çırak |
| Production Company | It's us Media Berlin |
| Line Producer | Karina Kirschner |
| Production Assistant | Omid Mirnour |
| Production Assistant | Johanna Katz |