Altoids - "The Curious Afterlife of a Tin"

Energy BBDO

Energy BBDO Chicago, United States

Awards

16112

Brand: Altoids
Country: United States

Advertiser: Mars, Inc.

Title	The Curious Afterlife of a Tin
Brief	Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As a homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.
Agency	Energy BBDO
Campaign	The Curious Afterlife of a Tin
Advertiser	Mars, Inc.
Brand	Altoids
Posted	November 2018
Business Sector	Candies
Story	Altoids is a heritage mint brand with an iconic tin that has maintained its retro feel in its advertising. Our campaign, “The Curious Afterlife of a Tin”, respects the well-known heritage of the brand and focuses on one of the most iconic benefits of the product: its packaging.
Media Type	Print
Chief Creative Officer	Andrés Ordóñez
Executive Creative Director	Josh Gross
Executive Creative Director	Pedro Pérez
Creative Director	Alejandro Juli
Creative Director	Manuel Torres Kortright
Copywriter	Paul Carpenter
Copywriter	Angela Williams
Art Director	Chris George
Art Director	Allie Salzman
Photographer	Alberto Oviedo
Agency Producer	Mary Day
Agency Producer	Tom Sustan
Agency Producer	Marissa Mandarino
Agency Producer	Ben Karas
Agency Producer	Homer Marrs
Agency Producer	Liz Miller-Gershfeld
Managing Director	Jeff Adkins
Client Services Director	Lianne Sinclair
Account Director	Jamie DeFer
Media Agency	Mediacom, Chicago
Account Director	Kathryn Ford
Media Agency	Starcom
Associate Director	Alex Birchmeier
Advertising Manager	Steve Johnson