Executive Producer
at
Bree Hopenwasser
| Title | Caleb |
| Agency | BBDO New York |
| Campaign | The Face Of Distracted Driving |
| Advertiser | AT&T Inc. |
| Brand | AT&T |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Telecommunications Services |
| Story | We open on a young man speaking to camera about how his life might have turned out differently. As we hear his VO, we see home video footage of him as a young boy. When we cut back to him, it’s revealed that this is what Caleb Sorohan would look like today if he hadn’t been killed by a distracted driver eight years ago. We then reveal a newspaper clipping of his death. |
| Media Type | Television |
| Length | |
| Finishing / VFX | The Mill New York |
| Music | Human |
| Creative Director | Kevin Mulroy |
| Creative Director | Bianca Guimaraes |
| Director of Integrated Production | David Rolfe |
| Group Executive Producer | Julie Collins |
| Executie Producer | Dan Blaney |
| Production Company Producer | Bree Hopenwasser |
| Account Director | Kathryn Brown |
| Account Director | Katie Hollenkamp |
| Account Director | Jaimie Donohue |
| Account Manager | Katelyn Burns |
| Account Executive | Caroline Main |
| Chief Strategy Officer | Crystal Rix |
| Strategy Director | Charles Baker |
| Project Manager | Claire McCastle |
| Production Company | Biscuit |
| Director | Errol Morris |
| Line Producer | Julie Ahlberg |
| Managing Director | Shawn Lacy |
| Executive Producer | Jeff McDougall |
| Head of Production | Rachel Glaub |
| Editing Company | Exile Editorial |
| Editor | Steven Hathaway |
| Assistant Editor | Molly Rokosz |
| Executive Producer | Sasha Hirshfield |
| Production Company Producer | Evyn Bruce |
| Editorial & Finishing for Case Study Video | NO6 |
| Editor | Ryan Bukowski |
| Production Company Producer | Laura Molinaro |
| Executive Producer | Corina Denison |
| Chief Creative Officer | Angus Kneale |
| Executive Creative Director | Ben Smith |
| Creative Director | Gavin Wellsman |
| Creative Director | Corey Brown |
| Shoot Supervisor | Patrick Heinen |
| Colorist | Fergus McCall |
| Executive Producer | Rachael Trillo |
| Senior Producer | Nirad Russell |
| Co-ordinators | Sophie Mitchel |
| Co-ordinators | Mia Lalanne |
| 2D Lead | Krissy Nordella |
| 2D Lead | Burtis Scott |
| Music Composer | Corrie Brown |
| Music Composer | Jamie Scott |
| Music Composer | Kevan Lee |
| Music Composer | Rob Meade |
| Design | Bobby Ushiro |
| Executive Producer | James Dean Wells |
| Audio Post | Post Human |
| Post Production | Craig Caniglia |
| Age Progression Art | Phojoe |
| Age Progression | Jovey Hayes |
| Age Progression Art Direction | Emanuel Craciunescu |