Michael Frohlich

Michael Frohlich

CEO at Ogilvy UK
LONDON, United Kingdom

About me

As CEO, Ogilvy Group UK, Michael is leading the business transformation to one single integrated business, covering the full span of marketing services including advertising, CRM, digital, social, PR and design.

He also continues as WPP Client Lead for IAG, across a WPP integrated marketing and creative services team and retains responsibility for Ogilvy's PR capabilities across EMEA.

Since joining Ogilvy in 2012, he has led the successful transformation of Ogilvy PR in the UK and then across EMEA. Under his stewardship, the network won awards such as: 2017 Holmes EMEA Campaign of the Year, Cannes Lions, Holmes UK Agency of the Year 2015 and EAME Consultancy of the Year 2014, PRCAs Large Consultancy of the Year in 2013 + 2014 and Michael was named PRCAs Consultancy Head of the Year 2013.

In 2016, Michael contributed to Brand Marketing in The PR Handbook - a text used in multiple academic institutions around the world. In 2014, he was appointed to the International Communications Consultancy Organisation (ICCO) Board of Management.

Previously, Michael was focused on developing brand and communications strategies for some of the worlds largest brands as well as representing former President Gorbachev and his legacy projects.

Michael joined Bell Pottinger in 1996 and then to Shine Communications in 1999. He was appointed as Managing Director in 2001 and helped build a highly successful consumer hot shop. In 2003 he founded Resonate, which grew into a UK top 10, award winning (including PR Week Award Winner 2010, Gold Cannes Lion 2009, The Media Guardian Campaign of the Year 2009), consumer consultancy and became the Consumer Division of Bell Pottinger in 2007. He then worked across various Chime Plc companies (VCCP, Good Relations, Bell Pottinger) until joining Ogilvy in 2012.

Michael was a reluctant victim on BBC Radio's Moral Maze (2016); judged the 2014 Young Cannes PR Lions and the 2010 Cannes PR Lions; has regularly judged the SABRE, PRCA and PR Week Awards.

Positions

CEO
London, United Kingdom
February 2018 - Present (6 months)
As the CEO of Ogilvy Group UK, Michael is leading the business transformation to one single integrated business, covering the full span of marketing services including advertising, CRM, digital, social, PR and design.
WPP Team Leader
London, United Kingdom
May 2017 - Present (1 year 3 months)
Chief Executive Officer, Europe Middle East Africa
London, United Kingdom
March 2015 - Present (3 years 5 months)
UK MD and EAME Brand Marketing Practice MD
London, United Kingdom
January 2012 - February 2015 (3 years 1 month)
Lead the UK business across its six Practices, to continue to grow and further develop into an agency driving influence at scale. Help EAME and Global offices to drive Brand Marketing business development and contribute across practices in the areas of strategy and creative development.
Board Director
Bell Pottinger Group
United Kingdom
September 2003 - January 2012 (8 years 4 months)
Managing Director
London, United Kingdom
July 2003 - January 2012 (8 years 6 months)
Chairman
London, United Kingdom
January 2010 - December 2010 (11 months)
Partner
Icon
United Kingdom
June 2009 - July 2010 (1 year 1 month)
MD
Shine Communications
United Kingdom
1999 - 2003 (4 years)

Education

May 2018 - May 2018 ()

BAEcon (Hons)

May 2018 - May 2018 ()

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