Lindsay Liu

Lindsay Liu

Group Director, Marketing at Work & Co
New York, United States

About me

Experienced marketing leader with proven ability to deliver ROI and growth. I focus on creating, targeting, and connecting audiences with relevant and useful experiences and content. I bring a deep understanding of design, digital product management, editorial, strategic business development, and B2B and B2C marketing.

My background (and passion) in product development and digital power a mindset for omni-channel marketing strategies that consider both consumer behaviors and trends as well as data-driven insights. I have built teams and grown markets for global companies as well as managed integration of M&As.

I am a hybrid of highly analytical and creative, having a love for research and analytical approach to outcomes alongside a passion for developing world-class experiences for people. The result is a focus on building strategic platforms that have measurable impact on growing companies in reputation and revenue.

Skills

Positions

Group Director, Marketing
Brooklyn, United States
February 2016 - Present (2 years 8 months)
Marketing Director
Fahrenheit 212
United States
January 2015 - January 2016 (1 year)
Heading up the marketing department to strategically shape our approach to growth, grow our reputation, and generate understanding of and need for innovation services at Fahrenheit 212.
Marketing & PR Director, US
Fjord
United States
September 2013 - January 2015 (1 year 4 months)
Drove market growth focused on North America for Fjord while ensuring global market positioning. Collaboration and integration with Accenture teams on marketing communications and messaging to build a cohesive and targeted story. Led strategy, thought leadership, and channel communications.
Director, Global Marketing
Method
United States
September 2012 - August 2013 (11 months)
Built and grew Method's reputation and market position. Drove all marketing and communications initiatives, including digital communications channels, business development, industry and vertical leadership, knowledge management, positioning, and internal culture development. Grew and managed a team across New York, San Francisco, and London to successfully reach a global market and wide breadth of industries and verticals.
Marketing Insights Consultant
Living Breathing
2009 - 2012 (3 years)
Freelance marketing strategy consultant, partnering with agencies, CPG, and media brands to provide communications strategy, such as insights and trend reporting, research analysis and reporting, and media and PR program development and execution.
Marketing Manager
Method
January 2010 - September 2012 (2 years 8 months)
Led a global team that oversaw all brand and communications touchpoints, both internal and external, ranging from web, PR, social media, content development, speaking engagements, event production, sales materials, and pitch/presentation material. Developed and executed marketing initiatives and extend them through to business development goals. Assisted with business development and account growth.
Product Manager
Flavorpill Media
2009 - January 2010 (1 year)
Managed 200 accounts across 4 cities. Responsible for product development and management, revenue growth, marketing initiatives, and assisted in business development, design, and front-end development. Worked closely with sales teams, product and design teams, and development partners to ensure success of digital products and simultaneous account growth. Launched the Flavorpill 50 (venue partners) and The Hookup.
SEO/SEM Expert
Branding Brand
2008 - 2009 (1 year)
Developed media relationships and conducted blogger outreach. Developed content, managed analytics, and oversaw SEO strategy for e-commerce clients.
Clinical Researcher
New York Downtown Hospital
2007 - 2008 (1 year)
Performed clinical research on Hepatitis B transmission from mothers to children that was awarded $30,000 in grants and was accepted for presentation at prestigious conference in Europe.

Education

Bachelor of Science

May 2018 - May 2018 ()
College Honors, Service Leader Award, BioSAC Award, The Pittsburgh Foundation Woman in the Sciences Scholarship, Academic Excellence Scholarship

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