| Title | Ann-Katrin |
| Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer research is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle.
As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
| Agency |
BBDO Group Germany
|
| Campaign |
Remember Me
|
| Advertiser |
Alzheimer Research Initiative
|
| Brand |
Alzheimer Research Initiative
|
| Date of First Broadcast/Publication |
2018 / 4
|
| Business Sector | Disease Awareness, Support Groups & Associations
|
| Tagline | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
| Story | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
| Media Type |
Print
|
| Chief Creative Officer |
Wolfgang Schneider
|
| Creative Managing Director |
Kristoffer Heilemann
|
| Executive Creative Director |
Tobias Feige
|
| Executive Creative Director |
Daniel Haschtmann
|
| Creative Director |
Jacobo Concejo
|
| Creative Director |
Sebastian Steller
|
| Art Director |
Dejan Handjiski
|
| Art Director |
Martino Monti
|
| Concept |
Alma Haser
|
| Copywriter |
Sebastian Steller
|
| Post Production |
Stefan Kranefeld Imaging
|
| Photographer |
Stefan Kranefeld
|
| Art Buyer |
Birgit Paulat
|
