New York Stack - "Stackin Books"

Leo Burnett

Leo Burnett London, United Kingdom

5939

Title	Stackin Books
Brief	A couple of ordinary British librarians begin discussing what they'd like for lunch. Once the shy chap proposes a McDonald's Great Tastes of America burger, both of them transform into all-American role models.
Agency	Leo Burnett
Campaign	Great Tastes of America 2018
Advertiser	McDonald's
Brand	New York Stack
Date of First Broadcast/Publication	2018 / 5
Business Sector	Restaurants & Fast Food
Story	The 2018 campaign's four films show everyday British folk going about their everyday mundane business with their friends and families before the inevitable subject of ‘what’s for lunch?” comes up. With the suggestion of a McDonald’s Great Tastes of America burger, they gradually and unwittingly transform into all-out Americans.
Media Type	Television
Length	30 seconds
Chief Creative Officer	Chaka Sobhani
Creative Director	Dan McCormack
Creative Director	Luke Boggins
Creative Team	Gareth Butters
Board Account Director	Sam Houlston
Account Director	Jessica Lyons
Account Manager	Felicity Davies
Account Executive	Blake Field
Agency Producer	Jack Robinson
Agency Producer	David Riley
Account Planner	Niall Moore
Account Planner	Adriana Ferran
Project Manager	Tim Wilks
Director	Sam Hibbard
Production Company	Somesuch
Production Company	You Are Here
Producer	James Waters
Director of Photography (DOP)	Myles New
Producer	Jeremy Goold
Editor	Ben Campbell
Editor	Sam Bould
Post Production	Cut and Run London