Philipp Ries
Copywriter at Ogilvy Germany
Düsseldorf, Germany
TitleJesus
Agency
Campaign Jesus
Advertiser International Society for Human Rights
Brand International Society for Human Rights
PostedMay 2018
Business Sector Human Rights
Tagline End the era of death penalty
Story A third of the world population lives in states in which the death penalty is still in force. Today, executions are as real and present as they were 2000 years ago. The only thing that has changed are the methods. Now, things like lethal injections are most common.

But when you look at the cots the prisoners are strapped on, they bear an uncanny resemblance to a very popular ancient Roman execution device:
The cross. A resemblance that conveys a powerful message:

Even two millennials later, nothing has changed.
Now it’s finally time to end the era of the death penalty.
Media Type Print
Chief Creative Officer
Creative Managing Director
Creative Director
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Copywriter
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