SBT - "El Chavo without el Chavo (Film Case)"

WMcCann

WMcCann São Paulo, Brazil

15554

Brand: SBT
Country: Brazil

Advertiser: SBT

Title	El Chavo without el Chavo (Film Case)
Agency	WMcCann
Campaign	El Chavo without el Chavo
Advertiser	SBT
Brand	SBT
Date of First Broadcast/Publication	2019 / 8
Business Sector	TV/Radio Programs & Stations
Philosophy	A special episode of El Chavo del Ocho caused much talk in Brazil. Through its social responsibility platform SBT do Bem, SBT, one of the largest TV channels in Brazil, deleted the main character of the show on the 35th anniversary of the series in the country, that was also the Childhood Day. The new episode was created to raise the awareness about child abandonment. The context couldn’t be better, since the Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The stunt developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. 35 years after the series debut in Brazil, it’s still a top-rated TV show. To do this, it was necessary to analyze SBT’s entire catalogue of episodes. After selecting compatible scenes from more than 200 chapters, the agency used the technique of rotoscopy to remove the Chavo, creating a new story. In the special episode featuring the original voice actors, the village characters notice that the Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye.
Media Type	Television
Length	72 seconds
Chief Creative Officer	Hugo Rodrigues
Chief Creative Officer	André Marques
Chief Operating Officer (COO)	Kevin Zung
VP, General Director	Marcio Borges
Creative Director	Ricardo Weitsman
Creative Director	Nicolás Romano
Creative Director	Viviane Pepe
Head of Art	Felipe Gomes
Creative Team	Alexandre “Xela” Oliveira
Creative Team	Rafael Dyer
Creative Team	Pedro Chaves
Creative Team	Felipe Latgé
Creative Team	Ricardo Weitsman
Editor	Yuri Porto
Director of Client Services	Anna Moraes
Director of Client Services	Vitoria Silvestre
Media Vice President	André França
Media Team	Horácio Rosário
Media Team	Daniel Neves
Media Team	Vitória Lobo
Media Team	Lucas Gonçalves
VP Production	Tato Bono
Agency Producer	Cayan Lobo
Agency Producer	Rosinha Pinheiro
Agency Producer	Fabiana Diniz
Production Company	Homem de Lata Filmes
Director	Alexandre Braga
Post-production Producer	Bernardo Leite
Post Production	equipe Mandrill
Sound Production	Satelite Audio São Paulo
Voice	RioSound
Graphic Production	Maurício Martim
Graphic Production	Nereu Marinho
Project Manager	Yarha Costa
Public Relations	Kerena Neves
Public Relations	Bruna Ramos
Public Relations	Patrícia Lázaro
Approval Client	Priscila Stoliar
Approval Client	Daniela Martins
Approval Client	Becken Lima