| Title | The Guy Who Chops Salad At Work |
| Agency | BBR Saatchi & Saatchi |
| Campaign | The Guy Who Chops Salad At Work |
| Advertiser | Strauss Group Inc. |
| Brand | achla |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Dairy Products & Eggs |
| Story | We’ve all been there – at work I mean – slaving away on some presentation and ordering junk food or some other dodgy dish that tastes just awful. But not everyone is like that. Some people just simply won’t compromise. So in order to promote 'Achla Beetroot Salad' as a great upgrade to the boring everyday office salad, Strauss Group created an ad glorifying the people who don't compromise on junk food and eating in front of their computer screen. The Salad Choppin Guy who proudly takes the time to chop a fresh salad at work – come hell or high water. |
| Media Type | Web Film |
| Length | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Chief Creative Officer | Idan Regev |
| Creative Director | Yaron Perel |
| Art Director | yuval zuckerman |
| Copywriter | Ronni Azulay |
| Digital Creative Director | Naor Itzhak |
| VP Production | Dorit Gvili |
| Agency Producer | Bosmat Ben-David |
| VP Group Account Leader | Ben Muskal |
| Account Supervisor | Lia Glikman Rosenfeld |
| Account Executive | Shaked Partush |
| Account Executive | Mae Steinfeld |
| Marcom Director | Eva Hasson |
| Production Company | Yesh |
| Director | Shushu E. Spanier |
| Head of Production | Shalev Yehud |
| Executive Producer | Jonathan Stamler |
| Post-production Producer | Hagit Fogel |
| Production Manager | Noa Gana |
| Assistant Director | Harel Itscovitch |
| Director of Photography (DOP) | Ofer Ben-Yehuda |
| Set Designer | Rotem Julian Reuven |
| Dresser | Tal Gana |
| Hair and Makeup | Rinat Aloni |
| Editor | Tal Cicurel |
| Compositing Artist | Hagay Swisa |
| Color Grade Company | Yawaradi |
| Music | niv&meital KNOB music LTD |
| Actor / Celebrity | Yossi Gavni |
| Marketing Lead | Shiri Birman Cohen |
| Marketing Director | Dori Koriat Frum |
| Digital Manager | Rotem Alterovich |