Music
at
For Films
| Title | #StrongLikeMom |
| Agency | J. Walter Thompson Kolkata |
| Campaign | #StrongLikeMom |
| Advertiser | Tata Steel |
| Brand | Tata Steel Pravesh |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Industry |
| Philosophy | To the world, the mother is the epitome of care. She nurtures and rears her child with love and affection like no other. But while she is soft within, she is strong outside. From bearing her child for nine months to protecting her child from harm’s way, having a steely resolve makes a mother more special. However, it is this tough nature of her that society chooses to ignore. Tata Steel Pravesh is a modern-day household brand that shatters stereotype thinking which is evident in the concept of its steel doors and windows. And Mother’s Day presented a great opportunity for the brand to pay a tribute to mothers by celebrating their unsung side. The idea showcases the strength of mothers that opens every door for her child. It projects the strong core that is inside every mother that she uses to overcome every obstacle in the way of her child. Presented by Tata Steel Pravesh, conceptualised by J Walter Thompson, Kolkata and directed by Aditya Vikram Sengupta, #StrongLikeMom has been released online, the week preceding Mother’s Day to celebrate the mothers made of steel. #StrongLikeMom #MothersDay |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Senthil Kumar |
| VP | Arjun Mukherjee |
| ECD | Arjun Mukherjee |
| Managing Partner | Vijay Jacob |
| Creative Director | Partha Chowdhury |
| Creative Director | Tandra Chakravarty |
| Copywriter | Anurag Acharya |
| Copywriter | Samarpita Das |
| Copywriter | Sayasi Ghosh |
| SVP | Vijay Jacob Parakkal |
| Managing Partner | Vijay Jacob Parakkal |
| AVP | Tania Sinha |
| CSD | Tania Sinha |
| AVP | Surojit Sen |
| CSD - Digital | Surojit Sen |
| Client Servicing | Kusumanjan Banerjee |
| Client Services Manager | Soumyajit Banerjee |
| Account Director – Digital | Soham Sengupta |
| Production House | For Films |
| Directed by | Aditya Vikram Sengupta |
| D.O.P | Satyajit Pande |
| Editor | Subhajit Singha |
| Music | Subhagata Singha |
| Sound Design | Hindole Chakraborty |
| Sound Mix and Design | Hindole Chakraborty |
| Colourist | Debojyoti Ghosh |
| Make-up | Nilimesh Jana |
| Executive Producer | Subham Bhattacharya |
| Executive Producer | Jonaki Bhattacharya |
| Production Manager | T. K Sengupta |
| Production Assistant | Shayak Roy |
| Assistant Director | Trisha Nandi |
| 2nd Assistant Director | Nilanjan Chakraborty |
| 3rd Assistant Director | Soham Dey |
| Costume | Jonaki Bhattacharya |
| Styling | Jonaki Bhattacharya |
| Production Design | Jonaki Bhattacharya |
| Costume | Rituparna Konar |
| Art Assistant | Rituparna Konar |
| D.O.P Assistant | Jeethu Joseph |
| Shalu K Thomas | Jeethu Joseph |
| Focus Puller | K. Banu Chandar |