Anna Rogers

Anna Rogers

Managing Partner at Brands to life
Melbourne, Australia

About me

I show people how to bring more life to their brands. I can help you get clarity around your brand and show you how to emotionally connect with your audiences to help achieve your business objectives. That’s what gets me out of bed each morning. Sometimes way too early.

The work I've done in branding, advertising and digital has created and launched new brands, re-branded or re-positioned them, re-imagined products, got more bums on seats, achieved bigger donations, more clicks, followers and likes, got teams being excited about their brands again and most importantly - increased sales.

I head up the independent, boutique and nimble branding agency Brands to life®. At Brands to life® we think that life could be just the thing your brand needs and so we develop brands from scratch, re-brand, refresh or re-position them and then help you bring them to life through design, development and marketing across every single touch point. It's strategy meets beautiful design and smart ideas. We humanise brands to create deeper emotional connections between your brand and your customers.

I work with B2Bs and B2C's (but really, we're all just people working with people). From start-ups to blue chips in Australia, Europe and Asia across FMCG, Health, Property Development, Education, Retail, Utilities, Fashion, Entertainment, NFP's, Finance, News and Technology. Which is just about everything... but am always up for a new category challenge.

Expertise:
Humanising brands
Customer insights
Brand strategy & development
Brand positioning
On-boarding new brand strategy to stakeholders

Positions

Managing Partner
Brands to life®
Australia
February 2016 - Present (2 years 8 months)
Brands to life® is a branding agency with a singular focus. We humanise brands. We help uncover your brand’s true character and express its unique personality. We dig deep and tap into a brands inner truth, then we train your brand to be more sociable, more personable, more connected. Whatever it takes to get your brand working for you.We call this Brands to life®.
Managing Director
HubGroup | Brands to Life
Australia
January 2004 - February 2016 (12 years 1 month)
HubGroup™ humanises brands. From Brand Strategy, unique Positioning, new sticky (and ownable) business and Brand Names, Brand Marks, Visual Language, Advertising Campaigns through to 'digital everything'. HubGroup™ has now refreshed their own brand to become Brands to life™. Same contact details, same amazing brand creation or transformations...just more life.
Group Account Director
Melbourne, Australia
February 2001 - December 2003 (2 years 10 months)
Account Director
Melbourne, Australia
October 1999 - January 2001 (1 year 3 months)
Account Manager
Melbourne, Australia
April 1996 - September 1999 (3 years 5 months)

Education

May 2018 - May 2018 ()

May 2018 - May 2018 ()

May 2018 - May 2018 ()

Similar Talent

Nicolas Paillieux
Managing Partner
Noodle
Brian Peters
Managing Partner
gyro :
Richard Alford
Managing Partner
M&C Saatchi
Ringailė Leščinskienė
Managing Partner
Line Production, LTD
Hannah Matthews
Managing Partner
Karmarama
Beth Waxman-Arteta
Managing Partner
Saatchi & Saatchi
Carly Herman
Managing Partner
BBH London
James Middlehurst
Managing Partner
Maher Bird Associates LLP

Create a free Talent profile and become a member of AdForum

Get Started