David Castellanos
Chief Creative Officer at DDB Mexico
Mexico City, Mexico
TitlePolar bear
Agency
Campaign Humanity
Advertiser Greenpeace
Brand Greenpeace
Date of First Broadcast/Publication 2018
Business Sector Environmental & Animal Issues
Tagline Confirm Humanity. I'm not a robot.
Story This campaign tries to confront people with their inner sense of compassion for others living beings, by questioning their humanity with the well-known image of a "captcha." Greenpeace wants to make sure that people understand the serious situation that our planet is experiencing and make them react to the animal suffering caused by all of us. Confirm Humanity I'm not a robot
Media Type Print
Chief Creative Officer
Creative Director
Art Director

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