Nicolas Baral

Nicolas Baral

Directeur Général Adjoint en charge des Stratégies at extreme
France, France

About me

Direction générale I planning stratégique I channel planning I expert above and below I off et online.

Positions

Deputy General Manager
Clichy, France
2011 - Present (7 years 9 months)
Board member.Head of Strategy. Head of Strategic Planning.Studies. Consulting. Strategies. Monitoring. Competitions’ Supervising for all departments (digital, advertising, corporate, packaging, marketing services).Managing strategies of major accounts : Accor, Amsterdam, Bacardi–Martini, Bonobo, Breizh Cola, Cartes Bancaires, Castel, Diageo, EDF, Intermarché, La Poste, MAM, Parc Astérix, Peugeot, Pernod–Ricard, PFG, Scamark, Roquefort Société, Samsung, Virgin Megastore.Acculturation and empowerment of salesforce (75 salesmen).Orientation. Framing. Supporting (for France) international campaigns developed by the network of Golden Dudes Worldwide.
♣ Co-founder of Extreme’s Channel Planning Department.
♣ Competitions conversion rate above 65% for one year
♣ Many recognitions won.
Group Account Director
Clichy, France
2003 - 2011 (8 years)
Sales department management of Extrême Corsaires (20 salesmen).Co-Chairing. Projects. Objectives. Recruitment. Organization. Training. Payment policy.Advisory. Strategy. Competitions supervising. Agency’s Brands portfolio management.Multichannel Campaigns Management of major accounts : Accor, Amsterdam, Axa, Castel, Club Med Gym, Colgate-Palmolive, Contrex, France Boissons, Ge Money Bank, Heineken, Hépar, Lion Céréales, Impérial Tobacco France, Kerry Foods, La Poste (16 000 POS), Pages Jaunes, Passionata, Peugeot, PFG (1 045 POS), Zodiac.♣ + 155% of gross margin and + 300% of contracts per year between 2003 and 2011.
♣ Competition conversion rate above 50% during 8 years.
♣ Management of a 10 million € sales-portfolio.
♣ Many awards.
Advisory Director
Saint-Denis la Plaine, France
1999 - 2003 (4 years)
Consulting. Strategy. Brand management. Head of Advertising campaigns and marketing services of 7 accounts: Atol (700 outlets), Cofinoga, La Poste (16 000 outlets), La Tribune, Le Savour Club, Médiatis, Points Ciel (1st Loyalty programme in France).♣ Co-founder of Marketing Services Department.
Account Director
Boulogne Billancourt, France
1992 - 1999 (7 years)
Account director for 6 brands : ACI (database software), Ciel! (management software), Manpower (Paris–Ile de France), Merlin Gerin (Schneider Group), Saari (management software), Sprint (operator).
Account executive
Puteaux, France
1991 - 1992 (1 year)
HAVAS 360 I EX-EURO RSCG I EX-MGTB AYERAccount executive for 2 Brands: Dow Elanco (Oil industry) and Seat Automobile.

Education

Institut de Formation de l’Environnement : www.ifore.developpement-durable.gouv.fr.

2012 - May 2018 (6 years 4 months)
Formation à l’Éco-communication sous le haut patronage du Ministère de l’Écologie, du Développement durable, des Transports et du Logement et de l'ADEME, Agence de l’Environnement et de la Maîtrise de l’Énergie.

Ecole de Presse, Relations Publiques et Publicité

1986 - 1988 (2 years)

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