Aline Messa
Account at .
São Paulo, Brazil
TitleThe Dress for Respect
Agency
Campaign The Dress for Respect by Schweppes
Advertiser Coca-Cola Company
Brand Schweppes
Date of First Broadcast/Publication 2018 / 5
Business Sector Non-Alcoholic
Tagline The Dress for Respect
Story So Schweppes invited Luisa, Tatiana and Juliana to wear a touch-sensitive dress at a nightclub in São Paulo. The dress had several sensors applied to its fabric that registered in real-time when the three women were touched without their consent.
Media Type Digital
Length
Executive Creative Director
Art Director
Art Director
Copywriter
Copywriter
Planning
Planning
RTVC
Account
Account
Media
Media
Media
Content studio
Content studio
Content studio
Client approval
Client approval
Client approval
Client approval
Production Company
Director
Executive Producer
Executive Producer
Photography production
Volcano team
Volcano team
Volcano team
Post Production
Video Editor
Clothes
Producer cast
Tech
Sound
Sound team
Sound team

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