Title | The Dress for Respect |
Agency | . |
Campaign | The Dress for Respect by Schweppes |
Advertiser | Coca-Cola Company |
Brand | Schweppes |
Date of First Broadcast/Publication | 2018 / 5 |
Business Sector | Non-Alcoholic |
Tagline | The Dress for Respect |
Story | So Schweppes invited Luisa, Tatiana and Juliana to wear a touch-sensitive dress at a nightclub in São Paulo. The dress had several sensors applied to its fabric that registered in real-time when the three women were touched without their consent. |
Media Type | Digital |
Length | |
Executive Creative Director | felix del valle |
Art Director | Edu Cesar |
Art Director | André Öberg |
Copywriter | Maria Clara Cardão |
Copywriter | Frederico Teixeira |
Planning | Thais Frazão |
Planning | Gabriela Rodrigues |
RTVC | Fabíola Thomal |
Account | Paula Fernandes |
Account | Aline Messa |
Media | Silvia Mekaru |
Media | Mariana Areia |
Media | Filipe Machado |
Content studio | Thiago Frias |
Content studio | Luccas Ribeiro |
Content studio | Thea Rodrigues |
Client approval | Francesco Cibo |
Client approval | Vinicius Limoeiro |
Client approval | Laura Hue |
Client approval | Bruno Allonso |
Production Company | Volcano |
Director | Giancarlo Barone |
Executive Producer | Enzo Barone |
Executive Producer | JP Albuquerque |
Photography production | Alberto La Salvia |
Volcano team | Bianca Bunier |
Volcano team | Mariane Correa |
Volcano team | Marcos Viana |
Post Production | Volcano |
Video Editor | Guilherme Caldas |
Clothes | Paula Abarno |
Producer cast | Mei Yi Ho |
Tech | Bolha Comunicação |
Sound | Jamute |
Sound team | Sabrina Geraissate |
Sound team | James Pinto |