| Title | No more Excuses (white) |
| Agency |
RBK Communication
|
| Campaign |
No More Excuses
|
| Advertiser |
Women’s shelter
|
| Brand |
Alla Kvinnors Hus
|
| Business Sector | Disease Awareness, Support Groups & Associations
|
| Tagline | A sad excuse, the message is the carrier |
| Story | In collaboration with one of Sweden’s largest housing companies the leading women’s shelter is now launching the initiative “No More Excuses”, where a message of support is being placed on a many times desperate excuse. Each year over 69 600 cases of partner violence take place in Sweden. Only 17 400 of these are reported. This means there are more than 52 000 occasions when excuses for partner violence are accepted, which in turn results in the deaths of 13 women per year. “No More Excuses” is an initiative that exposes the excuses that are made every day for many partner violence victims and their relatives. |
| Media Type |
Others
|
| Chief Operating Officer (COO) |
Ann Isaksson
|
| Executive Creative Director |
Mathias Wikstrom
|
| Account Manager |
Nico Bonassi
|
| Art Director |
Erik Larsson
|
